Why you need to watch this video

What will you learn from this?

Richard Leeming is a consultant for Golant Innovation, an agency which works across the public, cultural, creative, third and digital sectors – sharing innovations between them. Richard shares some teachings from his Digital Skills series on Content Strategy.

Monetise your visual media

The Internet

How the internet has changed publishing.

Richard discusses how nowadays, anyone can be an accidental publisher.

Monetise your visual media

Content

Your content and where to publish it.

Content Calendars, Content Funnels and how to find your audience online.

Monetise your visual media

Strategy

Richard helpfully summarises Kristina Halvorson’s outline structure for an effective Content Strategy.

Following the principles of Substance, Structure, Workflow and Governance.

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