Why you need to watch this video

What will you learn from this?

In this introductory lecture, Dafne Palu, Linguist at Mindspeller explains how Neuroscience can help you to ensure that your assets resonate at a deeper level with the target audience.

Monetise your visual media

What, Why & How

What is this deeper level? Why is it important to reach it?

And perhaps, most importantly, how can you get there?

Monetise your visual media

Modes of Thinking

Two modes of thinking, and the implicit associations attached to those.

Most importantly, examples of what makes implicit associations so high-stakes.

Monetise your visual media

The Implicit Level

How to ensure that your assets resonate at the implicit level.

Key strategies on how to find those associations.

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