Why you need to watch this video
What will you learn from this?
Paul Seheult is the CEO of PICSEL (the Picture Industry collecting Society for Effective Licensing). PICSEL is a not-for-profit visual arts collecting society, who ensure you get fair renumeration when your work is copied, where direct licensing is not practical.
Rights & Licensing
What are secondary rights, why do they matter, and when they should matter to you.
Information
How do you keep track of this data and keep a record of these kinds of licenses?
Why?
Why should you get involved in claiming post-licensing revenue?